Wireless Innovation Council Research outlines 4 best practices for creating behavior changing mobile health apps that can influence healthier outcomes for patients.
Mobile technology possesses a number of unique attributes to become a powerful behavior change agent in the transformation of healthcare with more than 50 percent of the world’s population owning a smartphone. New advancements in analytics, Big Data and social media allow mobile devices to deliver a steady stream of health information with minimal effort required from the user to modify the expected behavior of an individual, or achieve a healthier outcome.
A new report released by Mobiquity examines how mobile technology has become a cost-effective and scalable driver of behavior change in healthcare and other industries. “Designing an Effective Behavior Change Platform” outlines the findings of a comprehensive research effort into how mobile is currently used to influence behavior, and identifies best practices within a new Mobiquity framework that furthers the goal of using mobile health apps to achieve beneficial behavior change.
The research study was commissioned by Mobiquity, a professional services firm creating innovative mobile solutions and apps that drive business value, and the Wireless Innovation Council (WIC), an organization of leading innovative companies across several industries that identifies areas of mobile innovation and benchmarks how businesses should respond.
The report identifies several industry examples of the impact of mobile health solutions on behavior change in pharmaceuticals, health insurers, healthcare providers and wellness & fitness. For example, sensors, mobile alerts & reminders and cloud-based analytics, can be utilized to track when and how often medications are taken, and let patients know when they have missed a dosage.
Research findings revealed the following 4 best practices for creating behavior changing mobile health apps :
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